Prevent delays with CM2

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Your Product Launch Just Got Delayed. Again. 🎯

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Engineering needs three more weeks. The CFO is recalculating revenue. You’re wondering how this keeps happening.

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45% of product launches are delayed by at least a month, and 90% of companies delay product launches, especially due to late-stage design changes. That’s not supply chain but a data problem. 📊

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And it’s expensive? A 12-month delay costs industrial OEMS up to $200M. 20% of delayed products do not meet their internal targets. Your teams aren’t failing; they’re working with bad data. Why? Because of process and data disconnects, data lineage is broken, with no or limited traceability.  While engineering fights fires, competitors turn Configuration Management into a strategic weapon. Most CM initiatives fail at the C-suite because we use the wrong language.

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Stop saying: “We need better BOM management.”

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Start saying: “We’re preventing $12.9M waste annually due to poor data quality and protecting our time-to-market.”

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Teams spend 20 to 30% of their time finding the right information. That’s not engineering, it’s a revenue problem.

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Imagine This Instead 💡

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Your COO announces: “We’re launching three weeks early, 8% under budget.” Not from overtime, but from everyone working from a single source of truth.

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CM2 creates “Product Confidence”, the ability to scale globally, pivot quickly, and know cost-to-complete with precision. When product data matches reality, launches become predictable.

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Translate CM into Executive Language 🎤

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Reframe using three triggers:

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1. Risk Mitigation → “CM2 ensures design, manufacturing, and supply chain use validated configurations.”

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2. Margin Protection → “Data errors cause million-dollar procurement blunders. We’re implementing safeguards.”

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3. Time-to-Revenue → “Every delay costs market share. When data is managed from cradle to grave, you enable shorter launch cycles.”

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Stop positioning CM as housekeeping. Position it as growth infrastructure, like ERP did for finance. Your C-suite needs predictable revenue. CM2 delivers that if we tell the right story. 🚀

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Does your leadership see CM as a cost center or strategic enabler?

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Ready to go deeper?

Use code Martijn10 for 10% off training—and don’t forget to tell them Martijn sent you 😉.

Copyrights by the Institute for Process Excellence

This article was originally published on ipxhq.com & mdux.net.