October 28, 2025
Community Voice


Everyone loves the shiny side of developing new products. The innovation. The speed to market. The “sexy” features that light up roadmaps and wow leadership.
But how often does serviceability get the same spotlight?
It’s often pushed off as a “later” problem. After all, who wants to slow down a launch to think about what happens three years from now when a field engineer needs to service the product?
Yet, when organizations don’t define and manage the as-maintained configuration during new product introductions, they aren’t just saving time. They’re planting the seeds of a future crisis.
What does that crisis look like?
That’s when you have an as-nightmare instead of an as-maintained configuration.
The as-maintained configuration is not optional. It is not paperwork. It is not “extra.” It is a core deliverable of new developments.
If you capture it early, you:
🔹 Enable faster, more accurate service interventions.
🔹 Protect revenue streams tied to aftermarket and long-term support.
🔹 Strengthen the digital thread by connecting as-designed → as-built → as-maintained seamlessly.
🔹 Create customer loyalty by delivering quality during the entire lifecycle.
But if you don’t? You rob future teams of the resources, clarity, and trust they need to succeed. You force service and support into firefighting mode. And you pay for it in cost, time, and reputation.
The mindset shift:
Instead of an afterthought, consider serviceability as an integral part of innovation. The ability to maintain, support, and extend a product’s life is as critical to success as launching it on time. In the end, the long-term experience of the product is a key indicator when it comes to customers returning for more and ordering upgrades, not the on-time launch of the product.
So, let me ask:
👉 How do you manage the as-maintained configuration, and when do you start, early or later?
Because “later” has a way of turning into as-nightmare.
Use code Martijn10 for 10% off training—and don’t forget to tell them Martijn sent you 😉.
Copyrights by the Institute for Process Excellence
This article was originally published on ipxhq.com & mdux.net.

Known by his blog moniker MDUX—Martijn is a leading voice in enterprise configuration management and product lifecycle strategy. With over two decades of experience, he blends technical depth with practical insight, championing CM2 principles to drive operational excellence across industries. Through his blog MDUX:The Future of CM, his newsletter, and contributions to platforms like IpX, Martijn has cultivated a vibrant community of professionals by demystifying complex topics like baselines, scalability, and traceability. His writing is known for its clarity, relevance, and ability to spark meaningful dialogue around the evolving role of configuration management in Industry 4.0.