Why ‘Released’ Doesn’t Mean ‘Ready’ in Product Development

October 14, 2025

Martijn Dullaart

Community Voice

An important concept to track the maturation of your designs in New Product Introductions is the design maturity of a dataset.

𝗪𝗵𝗮𝘁 𝗶𝘀 𝗮 𝙙𝙖𝙩𝙖𝙨𝙚𝙩 𝙙𝙚𝙨𝙞𝙜𝙣 𝙢𝙖𝙩𝙪𝙧𝙞𝙩𝙮?

It’s not a workflow status. It’s an indicator of what you can reliably do downstream with your dataset.

👉 A workflow status like Draft or Released tells you where you are in the process.

👉 Design Maturity tells you what you can do with it next.

When a dataset is released, it does not necessarily mean it is ready for use in a volume production setting. Design maturity provides this additional context.

Most organizations define design maturity in stages:

• 𝗥𝗲𝗮𝗱𝘆 𝗳𝗼𝗿 𝗣𝗿𝗼𝘁𝗼𝘁𝘆𝗽𝗲 – Can the data support a physical build to validate the dataset?

• 𝗥𝗲𝗮𝗱𝘆 𝗳𝗼𝗿 𝗣𝗶𝗹𝗼𝘁 – Can it validate manufacturability and repeatability?

• 𝗥𝗲𝗮𝗱𝘆 𝗳𝗼𝗿 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻 – Is it robust enough for volume, compliance, and lifecycle sustainability?

𝗗𝗼 𝘆𝗼𝘂 𝗻𝗲𝗲𝗱 𝘁𝗼 𝘂𝘀𝗲 𝘁𝗵𝗲 𝗰𝗵𝗮𝗻𝗴𝗲 𝗽𝗿𝗼𝗰𝗲𝘀𝘀 𝘁𝗼 𝘂𝗽𝗱𝗮𝘁𝗲 𝘁𝗵𝗲 𝗱𝗲𝘀𝗶𝗴𝗻 𝗺𝗮𝘁𝘂𝗿𝗶𝘁𝘆?

No, because the design maturity is a result of validation activities. For instance if you create a prototype and you confirm the prototype works as per the requirements, you can update the design maturity to Ready for Pilot. It also should not result in a new revision of the dataset, the same revision that was used for the prototype, will be increased in maturity.

𝗖𝗮𝗻 𝘆𝗼𝘂 𝘀𝗸𝗶𝗽 𝗱𝗲𝘀𝗶𝗴𝗻 𝗺𝗮𝘁𝘂𝗿𝗶𝘁𝘆?

Sure, if you are changing an existing part, it can be that you can directly go to Ready for Pilot and skip the prototype. It is based on a risk assessment, and whether you need to go through each stage.

𝗖𝗮𝗻 𝘆𝗼𝘂 𝗶𝗴𝗻𝗼𝗿𝗲 𝗮 𝗱𝗲𝘀𝗶𝗴𝗻 𝗺𝗮𝘁𝘂𝗿𝗶𝘁𝘆?

So, if a design maturity is “Ready for Pilot”, could you issue regular production orders and use the dataset to produce in volume? Sure, if you have not built in any logic in your tools, you can always ignore design maturity.

In the end, that is a business decision, but you always have to be aware of the risks you are taking. In regulated industries, bypassing maturity can create compliance exposure. In less regulated industries, it may seem efficient until higher failure rates, warranty claims, and dissatisfied customers catch up with you.

💡 Treat design maturity as a 𝗿𝗶𝘀𝗸 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝘁𝗼𝗼𝗹. It ensures your dataset’s integrity matches the business decision you’re about to make.

That’s where CM2 shines. It provides the framework to define, govern, and enforce maturity so organizations can accelerate confidently—without gambling with downstream chaos.

So, let me ask:

👉 How does your organization define dataset maturity?

Let me know in the comments.

Ready to go deeper?

Use code Martijn10 for 10% off training—and don’t forget to tell them Martijn sent you 😉.

Copyrights by the Institute for Process Excellence

This article was originally published on ipxhq.com & mdux.net.

Go to the Perspectives Page

About the Author

Known by his blog moniker MDUX—Martijn is a leading voice in enterprise configuration management and product lifecycle strategy. With over two decades of experience, he blends technical depth with practical insight, championing CM2 principles to drive operational excellence across industries. Through his blog MDUX:The Future of CM, his newsletter, and contributions to platforms like IpX, Martijn has cultivated a vibrant community of professionals by demystifying complex topics like baselines, scalability, and traceability. His writing is known for its clarity, relevance, and ability to spark meaningful dialogue around the evolving role of configuration management in Industry 4.0.

ALWAYS EVOLVE WITH IPX
Follow us
on Linked