IpX - M100C

Consumer Driven Innovation

Martin Lindstrom

TOTAL COURSE RUNTIME: 1 HOUR

Content:

Getting Closer to the Consumer @ 03:33
Tapping Into The Irrational Nature of Human Beings @ 06:24
Understanding the Consumer's Perspective @ 04:03
Using Small Data to Make Big Changes @ 07:42
Finding a Point of Differentiation @ 05:24
Opening Your Organization to Change @ 04:12
Determining Your Brand's Purpose @ 08:12
Getting on the Consumer's Level to Find Opportunities @ 04:21
Spotting Small Data in Consumer Imbalances @ 07:33
Removing Consumer Anxiety @ 08:30
Thinking Big with Small Data @ 03:09

About Martin Lindstrom

As a successful author and branding coach, Martin Lindstrom has helped some of the world's foremost brands and organizations create lasting, meaningful impact for their consumers through his focus on consumer psychology, marketing, and neuroscientific research. Born in Denmark, Lindstrom's career began at age 11 when he was offered a job by Lego's R&D department after a scandalous and lawyered attempt to build a mini-Lego theme park in his own backyard.

Getting Closer to the Consumer @ 03:33
Tapping Into The Irrational Nature of Human Beings @ 06:24
Understanding the Consumer's Perspective @ 04:03
Using Small Data to Make Big Changes @ 07:42
Finding a Point of Differentiation @ 05:24
Opening Your Organization to Change @ 04:12
Determining Your Brand's Purpose @ 08:12
Getting on the Consumer's Level to Find Opportunities @ 04:21
Spotting Small Data in Consumer Imbalances @ 07:33
Removing Consumer Anxiety @ 08:30
Thinking Big with Small Data @ 03:09

Getting Closer to the Consumer @ 03:33

Tapping Into The Irrational Nature of Human Beings @ 06:24

Understanding the Consumer's Perspective @ 04:03

Using Small Data to Make Big Changes @ 07:42

Finding a Point of Differentiation @ 05:24

Opening Your Organization to Change @ 04:12

Determining Your Brand's Purpose @ 08:12

Getting on the Consumer's Level to Find Opportunities @ 04:21

Spotting Small Data in Consumer Imbalances @ 07:33

Removing Consumer Anxiety @ 08:30

Thinking Big with Small Data @ 03:09

About Martin Lindstrom

As a successful author and branding coach, Martin Lindstrom has helped some of the world's foremost brands and organizations create lasting, meaningful impact for their consumers through his focus on consumer psychology, marketing, and neuroscientific research. Born in Denmark, Lindstrom's career began at age 11 when he was offered a job by Lego's R&D department after a scandalous and lawyered attempt to build a mini-Lego theme park in his own backyard.

Go to Methods of 100 Coaches Page

As a successful author and branding coach, Martin Lindstrom has helped some of the world's foremost brands and organizations create lasting, meaningful impact for their consumers through his focus on consumer psychology, marketing, and neuroscientific research. Born in Denmark, Lindstrom's career began at age 11 when he was offered a job by Lego's R&D department after a scandalous and lawyered attempt to build a mini-Lego theme park in his own backyard.Martin is best known for his wholly unconventional approach of using "small data" or, the subconscious element of human psychology to facilitate big impacts. Today, Martin is the founder and chairman of Lindstrom Group, a leading brand and culture transformation group that operates in over 30 countries. His charisma and magnetism have given him international rockstar status amongst those who've worked with him, and his effervescent persona enlightens everyone he interacts with.